The Social Media, Automation and E-com Marketer will be responsible for managing and driving the retail website. To provide on-going guidance and support with strategic development and best practices in managing the company websites relationship.
KEY RESPONSIBITLITIES:
Develop and Maintain ONLINE Business of the company.
Should have thorough understanding of retail marketing.
Plan and act to generate maximum lead.
A. Upgrade Online Presence.
B. Increase Online Business
Online Marketing Strategy - Website, SEO, SMM, Amazon, Shoppy, Local Online Marketing Agencies.
Participation in Trade/Marketing Fair.
Conversion through follow-up.
Increase connectivity
Online communication and PR with Travel Agents, Bookers, OTA Agencies.
DUTIES AND RESPONSIBILITIES:
Identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
Prepare online newsletters and drip email sequences and organize their distribution through various channels. Collateral and Graphic designing.
Plan and execute all digital marketing campaigns, including SEO/SEM, marketing automation, multichannel marketing, influencer marketing, social media, and display advertising campaigns for new user acquisition.
Identify trends and insights and optimize spend and performance based on the insights.
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Brainstorm new and creative growth strategies and campaign ideas.
Create and execute integrated marketing lead generation campaigns using tactics that include live and/or virtual events, webinars, lead nurturing programs, and CRM/sales insights.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Plan and monitor the ongoing company presence on social media (LinkedIn, Facebook, Instagram etc.).
Launch optimized online adverts through Google AdWords, Facebook, etc. to increase the company’s brand awareness and conversions.
Increase ONLINE Business for all Verticals – (Rooms, F&B, Retail, Rejuvenate, Experiences)
Increase ONLINE Business using Google PPC, SEO, SMM, Website .
Online Marketing of all outlets through OTA, TA, Amazon, Shoppy, Zomato, Swiggy, Uber eats etc. with complete analysis, diagnosis, cure and arrange.
Job Description: Social Media and E-com Marketer
Mangaldas Mehta and Company Ltd. House of MG, Opp. Sidi Saiyad Jali, Lal Darwaja, Ahmedabad.
Maintain updated database.
Promote with Online Travel Agencies /Corporate Travel Agents
Coordinate with design Team to making Campaign & promotion
Strategically manage business and relationship with online business partners
Identify opportunities to build business and drive website of business to achieve sales targets.
Monitor website to achieve sales goals, tracking individual accounts of all verticals to achieve monthly sales targets and securing best initiatives as needed to meet sales and brand standards.
Create and maintain monthly/yearly Retail activity calendars and execute accordingly.
Host weekly calls with each retail to confirm new product Launch Worksheet details and site updates and sample shipments.
Partner with digital and retailer marketing teams to develop new content to grow website business through special programs, customer acquisition, and retention
Prepare and route weekly reporting sales/program successes based on metrics set at the onset of campaigns
Ensure that brands’ presence has products merchandised and presented correctly and in the best possible light.
Make new promotional campaign. Set budget & Monitor campaigns.
Maintain all online presence and reviews.
Handle complete Loyalty program.
Required skills :
Digital Marketing Skill with an understanding of online promotion and marketing strategies as well as social media marketing and knowledge of Back end operation for a seamless end-to-end experience to the customer.
Experience Required: Previous experience of 6 years in similar job role and thorough understanding of retail marketing.
