During the Ahmedabad Shopping Festival, the city transforms into a hub of colour, craft and creativity. Streets, bazaars and curated spaces come alive with textiles, jewellery and handmade artefacts, allowing visitors to explore the depth of Gujarat’s handicrafts and textiles. The festival presents a fine cultural shopping experience where heritage, artistry and contemporary style converge, making it a significant highlight of the winter calendar.
The festival will run from 5 December 2025 to 16 January 2026. During this time, six main shopping corridors and multiple cultural zones will take part across the city. These include C G Road, Sindhu Bhavan Road, the Kankaria Rambaug belt, Sabarmati Riverfront, Law Garden, Vastrapur and Manek Chowk.
The experience moves beyond retail alone. Visitors will encounter curated craft displays, artist-led demonstrations and city-wide programmes that place local skill at the centre of attention. The atmosphere across these zones carries a sense of continuity where contemporary retail spaces exist alongside centuries-old market routes in this heritage city.
This scale and spread allow travellers to design their own path through the city, moving between heritage precincts and modern shopping promenades within a single day.
Few regions in India command the depth of textile roots found in Gujarat. During the festival, Gujarat handicrafts and textiles take centre stage through local craft markets, brand collaborations and private atelier showcases.
Patola silk from Patan, Ajrakh printing from Kutch, Mashru weaving, Rogan painting and bandhni dyeing define the season’s most sought-after materials. Visitors gain access not only to finished garments but also to live craft processes where skilled hands guide every stage.
The experience brings clarity to how traditional methods continue to shape present-day design. It is a powerful reminder that luxury rests as much in craftsmanship as in finish.
Alongside heritage markets, luxury shopping in Ahmedabad continues to grow through concept boutiques, private textile studios and designer-led spaces. These stores maintain strong ties to regional materials while presenting collections through contemporary design language.
Jewellery houses specialising in Jadau, Polki and enamel work share districts with fine textile galleries that reinterpret heritage patterns for present-day wardrobes. During the festival period, many of these spaces curate limited seasonal collections aligned with winter ceremonies and wedding calendars.
Shopping here becomes exclusive rather than excessive, guided by quality, process and provenance.
The experience can continue at House of MG, where the hotel’s own boutique boasts a selection of curated textiles, accessories and locally inspired craft items. Guests can explore these pieces in a close-knit setting, combining the convenience of a premium heritage environment with the craftsmanship discovered during the festival. The boutique impeccably extends the cultural shopping experience for those staying at the hotel.
The Ahmedabad Shopping Festival presents an opportunity to engage with the city’s craft, creativity and heritage in a manner that balances excitement with classiness. From the bustling markets to graceful boutiques, visitors can experience Gujarat’s artistry at every turn.
For guests attending the festival, a premium heritage hotel stay at House of MG continues the journey of discovery, combining exceptional hospitality with the city’s artistic and cultural spirit.
